The digital record label Craze has announced their new service called MMS and Buy, which lets you send an MMS picture of a record label to their number which replies with a link to their site with ringtones of the music on that album. Anyone who’s into the mobile music shopping has probably looked at Walkman’s TrackID with a bit of envy. MMS and Buy might not be quite as versatile as audio recognition, but it’s a start. Right now, the service is only available in the UK, but they’re hoping to expand into other merchandise, like posters and concert tickets.

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